Lars Åström new CEO of STC GreenFood

Lars Åström has been appointed CEO of STC GreenFood. He comes from the ICA Group where he was responsible for the fruit and vegetable business. The recruitment is important for STC GreenFood and contributes to the continued development of the fruit and vegetable market in the Baltic region.

During the last two years, STC GreenFood has moved its positions forward in the fruit and vegetable markets. Several complementary acquisitions have been made, while the emphasis on internal collaboration, new innovative offerings and growth has increased. Now the next step in company’s development has been taken with the appointment of Lars Åström as CEO.


“This is a dream recruitment that enables continued strong growth for STC GreenFood,” says Lars Sköld, President and CEO of STC Interfinans and Chairman of STC GreenFood. “Lars Åström’s knowledge and broad experience will be important assets in efforts to further develop our businesses.”

Develop local world champions

Lars Åström is 48 years old and comes from the ICA Group, where he was responsible for fruits, vegetables and flowers, and was a member of the management team of ICA Sweden. Prior to that, Lars Åström was managing director of the Everfresh Group, which served wholesalers and retailers all over Sweden with fresh fruits and vegetables.


“STC GreenFood’s focus on strong, local entrepreneurship, combined with internal collaboration is very attractive. Sweden’s ICA retailers work in a similar way. I now look forward to contributing to the STC GreenFood company growing even stronger and becoming the "local world champion" in fruit and vegetables throughout Sweden,” he says.


“There is an innovative force in the company that impresses me and has great significance in the development of our sector,” continues Lars Åström. “At the same time, STC GreenFood emphasizes the importance of economies of scale and good logistic solutions, which strengthen the Group's overall competitiveness.


He also points to the growing interest in locally-grown produce, which favours the companies within the Group since they have close relationships to their customers and suppliers. Other strengths are value-added products and ready-meal solutions, where STC GreenFood - through Salico - is well positioned. Within this area, STC GreenFood today has the largest production capacity in Scandinavia.


Lars Åström will take over as CEO of STC GreenFood by 1 January 2012 at the latest.

For more information, contact:

- Lars Sköld, President and CEO of STC Interfinans, Chairman of STC GreenFood, tel. 08 - 666 63 73

- Lars Åström, incoming CEO of STC GreenFood, tel. 076-103 69 35

STC GreenFood is one of the largest independent actors in the fruit and vegetable trade in the Nordic countries. The Group works with purchasing, importing, wholesaling and distribution, and with cut-and-processed products. STC GreenFood - owned by STC Interfinans – has sales of approximately SEK 3 billion per year and has 475 employees.


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